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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

3. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO.

4. PageRank - Wikipedia

   en.wikipedia.org/wiki/PageRank

   The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200). [46] [unreliable source?

5. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B." [10] Knowledge of this form of search engine rankings has fueled a portion of the search engine optimization (SEO) industry commonly termed linkspam, where a company attempts to ...

6. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/conduct-digital-marketing-audit...

   SEO: Check your website’s search engine rankings, keyword profiles, and organic search volume. Step 3: Analyze Your Website’s Performance Usually your website is your first point of contact ...

7. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.