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  2. Social network analysis - Wikipedia

    en.wikipedia.org/wiki/Social_network_analysis

    Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory. [1] It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties , edges , or links (relationships or interactions) that connect them.

  3. Social media analytics - Wikipedia

    en.wikipedia.org/wiki/Social_media_analytics

    Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.

  4. Social media intelligence - Wikipedia

    en.wikipedia.org/wiki/Social_media_intelligence

    Social media intelligence (SMI or SOCMINT) comprises the collective tools and solutions that allow organizations to analyze conversations, respond to synchronize social signals, and synthesize social data points into meaningful trends and analysis, based on the user's needs. Social media intelligence allows one to utilize intelligence gathering ...

  5. Sentiment analysis - Wikipedia

    en.wikipedia.org/wiki/Sentiment_analysis

    The rise of social media such as blogs and social networks has fueled interest in sentiment analysis. With the proliferation of reviews, ratings, recommendations and other forms of online expression, online opinion has turned into a kind of virtual currency for businesses looking to market their products, identify new opportunities and manage ...

  6. Social data analysis - Wikipedia

    en.wikipedia.org/wiki/Social_data_analysis

    Social data analysis is the data-driven analysis of how people interact in social contexts, often with data obtained from social networking services. The goal may be to simply understand human behavior or even to propagate a story of interest to the target audience.

  7. Social network - Wikipedia

    en.wikipedia.org/wiki/Social_network

    For instance, social network analysis has been used in studying the spread of misinformation on social media platforms or analyzing the influence of key figures in social networks. Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory.

  8. Social media measurement - Wikipedia

    en.wikipedia.org/wiki/Social_media_measurement

    Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and ...

  9. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Social media such as Facebook, X are also combined to predict elections via sentiment analysis. [127] Additional social media (e.g. YouTube, Google Trends) can be combined to reach a wider segment of the voting population, minimise media-specific bias, and inexpensively estimate electoral predictions which are on average half of a percentage ...