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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Netflix named Saint John its new chief marketing officer on June 30, 2020, making her the third CMO for the company in 2019–2020. [27] She was the first Black C-level executive at Netflix. [28] Saint John replaced Jackie Lee-Joe, who left the company for personal reasons. Saint John started the new role in August 2020 [27] and departed in ...
Chris Capossela (born 1969) is a former Microsoft executive who was its chief marketing officer for nearly all of the period from 2011 to 2023. [1] [2] Capossela's career at Microsoft includes roles as Bill Gates' speech assistant, Corporate Vice President of the Consumer Channels Group and marketing leadership of the company's Microsoft Office group. [3]
Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
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Bedbury joined Starbucks as its chief marketing officer in 1995 in Seattle, Washington. [3] Bedbury and CEO Howard Schultz worked to transform the company into a global brand. [ 3 ] In his first year, Bedbury helped launch the Frappuccino and open Starbucks' first international stores in Japan. [ 4 ]
Frank Cooper III is a business executive, branded entertainment leader and current Chief Marketing Officer for Visa. Cooper was earlier CMO of BlackRock , CMO/Chief Creative Officer of BuzzFeed and served as CMO of Global Consumer Engagement for PepsiCo, Inc .
In 2021, Hassan was named [5] chief marketing officer for JPMorgan Chase & Co. [6] Prior to joining JPMorgan Chase, Hassan was named the chief marketing officer at Citigroup in 2020, having joined the company in 2018. [7] [8] Prior to that, in 2017, Hassan was the executive vice president and global chief marketing officer at Toys "R" Us.