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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Netflix named Saint John its new chief marketing officer on June 30, 2020, making her the third CMO for the company in 2019–2020. [27] She was the first Black C-level executive at Netflix. [28] Saint John replaced Jackie Lee-Joe, who left the company for personal reasons. Saint John started the new role in August 2020 [27] and departed in ...
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Chris Capossela (born 1969) is a former Microsoft executive who was its chief marketing officer for nearly all of the period from 2011 to 2023. [1] [2] Capossela's career at Microsoft includes roles as Bill Gates' speech assistant, Corporate Vice President of the Consumer Channels Group and marketing leadership of the company's Microsoft Office group. [3]
Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
January 2023 to December 2023, she was CMO at Peloton. [3] [4]2016-2022 she held a dual role of CMO and Head of People [5] at Twitter. [6] [7]2005-2016 she was EVP of global advertising, marketing, and digital partnerships at AmEx.
At The Gap, Inc., Jones was executive vice president and chief marketing officer. He led the company's global marketing strategy in addition to store redesign and experience, and consumer communications. [5] Jones led a move toward Web-based marketing and helped create partnerships with iTunes, Kodak and Borders Books. [6]
Cornell was the chief marketing officer and an executive vice president of Safeway Inc., from 2004 to 2007. [3] [4] He was the CEO of Michaels from 2007 to 2009, CEO of Sam's Club from 2009 to 2012, [1] and CEO of PepsiCo Americas Foods, a subsidiary of PepsiCo, from 2012 to 2014.