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Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
A Brief History of Coke and Pepsi. Coca-Cola was invented in 1986 by a pharmacist in Columbus, Georgia, who began selling it to soda fountains, the History Channel reported. Six years later, the ...
The Coca-Cola Company 's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy.
According to Pepsi, they spent 14 million dollars on their design, [4] while Coca-Cola's dispenser costed $250,000. NASA considered these dispensers an "engineering demonstration", but for both companies it was a PR actions. [5] Coca-Cola claimed a win in the "Space Cola Wars" stating that it is "the first soft drink tasted in space". [6]
Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say. The post Coke vs. Pepsi: We Settled the Debate with a Blind Test appeared first on ...
The "Cola Wars" between PepsiCo and Coca-Cola have been waging for over a century. Each of them aggressively building their brand at the expense of the other. The Cola Wars: Pepsi vs. Coke
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. [1] Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by revenue. [2]
PepsiCo's flagship product, Pepsi Cola has been engaged in a rivalry for generations with Coca-Cola; it is commonly referred to as the cola wars. Although Coca-Cola outsells Pepsi Cola in the United States, PepsiCo within the North American market is the largest food and beverage company by net revenue.