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Demi bras look so good with anything low-cut or with sweetheart or square necklines because the cups are half of the usual shape. Balconette Bra. Courtesy of Victoria Secret.
This was the first bra to be featured on the Victoria’s Secret Fashion Show runway and featured 1,200 Sri-Lankan pink sapphires, more than 2,300 round and marquis diamonds and a 90-carat emerald ...
An underwire demi bra. An underwire bra (also under wire bra, under-wire bra, or underwired bra) is a brassiere that utilizes a thin, semi-circular strip of rigid material fitted inside the brassiere fabric to help lift, separate, shape, and support a woman's breasts. The wire may be made of metal, plastic, or resin.
With tagline, 'No padding is sexy, now!' the ad campaign sends a message that, at last, small breasts are a-okay. But to VS, weren't they all along?
Cupless: See Shelf bra below. Demi-cup: Sometimes referred to as a half-or shelf bra. A partial-cup bra style that covers from half to three-quarters of the breast and creates cleavage and uplift. Most demi-cup bras are designed with a slight tilt that pushes the breasts toward the center to display more cleavage. [4]
Victoria's Secret introduced the 'Miracle Bra' in 1993, selling two million within the first year. [44] When faced with competition from Sara Lee's WonderBra a year later, in 1994, the company responded with a TV campaign. [44] At the same time, in 1994, Wexner discussed the creation of a company fashion event with Ed Razek.
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3579 S High St, Columbus, OH · Directions · (614) 409-0683