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Launching at Super Bowl XIX in 1985, the "Gimme a Light" ad campaign propelled, by 1994, the brand beyond Miller Lite, the original category definer. [18] From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters ...
Budweiser is a filtered beer, available on draft and in bottles and cans, made with up to 30% rice in addition to hops and barley malt. [3] There is an ongoing series of trademark disputes between Anheuser-Busch and the Czech company Budweiser Budvar Brewery over the use of the name.
Budweiser Frogs: Budweiser beer: 1990s: One frog says "Bud," another says "weis," and a third says "er." This is often repeated throughout the company's ads, in that order. Frank and Louie, lizards: 1998: main adversaries to the Budweiser frogs. Budweiser Clydesdales: 1930s–present: usually pulling a hitch of Budweiser with a Dalmatian riding ...
Anheuser-Busch denied this, [12] but because of such findings, Budweiser eventually slowed down the ad campaign in the following years, and by 2000, the frogs had been replaced by two chameleons named Louie and Frankie that appealed to an older audience than the frogs. However, the frogs and lizards were in some of the same commercials.
After sitting out the 2021 and 2023 Super Bowls, the Budweiser Clydesdales are back for 2024 with a full 60-second spot. The full ad hasn't been publicly released but a 15-second teaser of the ad ...
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Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago. [4]
Right-wing media figures, including some on Fox News, quickly called for a boycott of Bud Light and Anheuser-Busch, the St. Louis-based company that produces over 100 beer brands, including ...