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In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
In 1958, General Mills decided to combat the decline in sales by returning Wheaties to its sporting roots. [4] A three-pronged marketing strategy was devised. The first element was the selection of the brand's first spokesman, Bob Richards, two-time Olympic pole vault champion. The second was the reentry of Wheaties into the sports television ...
General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls , Texas .
For 16 years, a wall at a General Mills cereal factory in Georgia bore a mural that looked like Confederate monument Stone Mountain. On the 12-foot-tall painting were three General Mills cereal ...
Eight Black employees of a General Mills plant in Georgia have filed a class-action complaint against the brand over what they say is race-based discrimination from its white managers.
General Mills has been sued by eight Black employees who accused the food company of tolerating decades of racism at a suburban Atlanta plant led by white managers known as the Good Ole Boys. A ...
Reatha Belle Clark King (born April 11, 1938) is an American chemist, the former vice president of the General Mills Corporation; and the former president, executive director, and chairman of the board of trustees of the General Mills Foundation, the philanthropic foundation of General Mills, Inc.
In the following video, Motley Fool consumer goods analyst Blake Bos takes a question from a Fool reader, who asks, "What do you think of General Mills?". The retail space is in the midst of the ...