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Organizational communication considers how to motivate individuals within an organization by ensuring human needs are met in the workplace. [15] Modern organizational communication studies consider work-from-home and remote work structures, a phenomenon that emerged during the COVID-19 pandemic as digital communication took the forefront. [16]
It is through communication in the form of meetings, newsletter, summary report and conference calls with external stakeholders that specialists acting in behalf of management, are able to procure resources, support and feedback on organizational products and services which are important to measure overall organization performance. [19] The ...
Corporate identity is the reality and uniqueness of an organization, which is integrally related to its external and internal image and reputation through corporate communication [7] Organizational identity comprises those characteristics of an organization that its members believe are central, distinctive and enduring.
External communication is business-to-business or business-to-consumer, the act being outside the organization. These methods can happen verbally, non-verbally, or written. It is often that these external and internal forms come with barriers which can cause conflicts between the sender to the receiver.
All CCO perspectives agree that “communication is the primary mode of explaining social reality”. [3] While the Montreal School emphasizes speech acts, the four-flows highlights internal and external relations of the organization to members, members to other members, and the organization to outsiders.
Organization of communication function: public relations should be an integrated communication function and separate from instead of being sublimated to marketing or other management functions; Public relations models: effect organization should base its internal and external communication and relationship building on two-way symmetrical model.
Organizational cultures have been reported to change in stages. Organizational Communication professor Dave Logan proposed five stages: [62] [63] "Life sucks" (a subsystem severed from other functional systems; such as a tribe, gang or prison—2 percent of population); "My life sucks" (—25 percent of population);
In this view, organizational communication strategies both internally and externally should be measured more by an infinite number of points than an "either-or" picture might suggest, [2] providing a more accurate representation of the fluidity of organizational stances and decisions on public relations strategies made over time.