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Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
The country's beauty standards have changed in recent years. Advertisers have reduced the promotion of “glass skin” in their products as well as the industry is also started to be utilized by male consumers. Overall, Korean beauty has gained popularity through the Korean wave, [7] and has resulted in a worldwide phenomenon.
The number of empty bottles collected by 2020 is about 30,000, and in 2017, Innisfree opened an empty bottle space in an upcycling store that uses interior finishing materials using collected empty bottles. [32] Upcycling Beauty: 'Upcycling Beauty' is a project that gives new value to discarded resources and recreates products with sincerity ...
Cosmetics products may be retailed in beauty stores, department stores and hypermarkets, drugstores, variety stores, grocery stores, beauty supply stores, and many other formats, and in similar types of online stores or the online presence of these types of physical stores.
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Peripera is a make up brand for young girls since 2005 with fun, pop, trendy images of "Instant Beauty" Goodal is a Korean natural skin care brand since 2011 using fermented ingredients and infused water. Healing bird [1] is a botanical hair and body care brand with silicone free ingredients and various fragrance experiences of flower garden.
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