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Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Innisfree is popular for its affordability and brand concept, which emphasizes healthy and reasonably priced beauty products with ingredients responsibly sourced from Jeju Island, South Korea. [1] Innisfree was the first K-beauty brand to launch two inclusive cushion foundation lines with 14 shades.
Amorepacific Corporation (Korean: 주식회사 아모레퍼시픽) is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Etude, Aestra, Cosrx, AP Beauty, and Innisfree. [2]
Peripera is a make up brand for young girls since 2005 with fun, pop, trendy images of "Instant Beauty" Goodal is a Korean natural skin care brand since 2011 using fermented ingredients and infused water. Healing bird [1] is a botanical hair and body care brand with silicone free ingredients and various fragrance experiences of flower garden.
Cosmetics testing is banned in the Netherlands, India, Norway, Israel, New Zealand, Belgium, and the UK. In 2002, the European Union agreed to phase in a near-total ban on the sale of animal-tested cosmetics throughout the EU from 2009 and to ban all cosmetics-related animal testing. [ 90 ]
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