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Women in all social stations, even the working-class woman, could own a small piece of costume jewelry. The average town and countrywoman could acquire and wear a considerable amount of this mass-produced jewelry that was both affordable and stylish. [4] Costume jewelry was also made popular by various designers in the mid-20th century.
The company first manufactured its jewelry in a factory that was founded by Rafaelian's father in 1966 [3] and all materials were made in America. [4] The first retail Alex and Ani store opened in Newport in 2009, [3] and in addition to the stand-alone stores, the jewelry was sold through national departments stores. [5]
Awareness bracelet wristbands carry messages demonstrating the wearer's support of a cause or charitable organization. [ 3 ] [ 4 ] The silicone wristband first became popular in 2004 with the Livestrong yellow band which was set up by American cyclist Lance Armstrong to raise awareness of cancer . [ 5 ]
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