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The growth–share matrix [2] (also known as the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group portfolio analysis and portfolio diagram) is a matrix used to help corporations to analyze their business units, that is, their product lines.
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Like in BCG analysis, a two-dimensional portfolio matrix is created. However, with the GE model the dimensions are multi factorial. However, with the GE model the dimensions are multi factorial. One dimension comprises nine industry attractiveness measures; the other comprises twelve internal business strength measures.
In the BCG study, participants using OpenAI’s GPT-4 for solving business problems actually performed 23% worse than those doing the task without GPT-4. Read more here . Other news below.
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Major alcohol companies have been bracing for a culture shift favoring nonalcoholic options. Consumers under 30 tend to buy less alcohol and drink less often.
After its well-known growth-share matrix, the Boston Consulting Group developed another, much less widely reported, matrix which approached the economies of scale decision rather more directly. This is known as their Advantage Matrix. The matrix was published in a 1981 Perspective titled "Strategy in the 1980s" by Richard Lochridge. [1]