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Beginning in the 1940s, researchers began to see patterns under the perspective of the uses and gratifications theory in radio listeners. [15] [16] Early research was concerned with topics such as children's use of comics and the absence of newspapers during a newspaper strike. An interest in more psychological interpretations emerged during ...
The same fundamental principle applies however, the person will make the decision based on what brings the most gratification. [2] Communication behavior is goal-directed, purpose-driven, and motivated in U & G. People use communication to satisfy their needs or desires while the media competes with other forms of communication.
[2] Among the subjects of the Project's first studies were soap operas, known as radio dramas at the time. Herta Herzog authored an article on this research, titled "What Do We Really Know About Daytime Serial Listeners?" It is considered a pioneering work of the uses-and-gratifications approach and the use of psychology research methods in ...
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Retrieved from "https://en.wikipedia.org/w/index.php?title=Uses_and_gratifications&oldid=304732696"
Also The information is partailly incorrect at places, and only shows the selective retention approuch of uses and gratification. —Preceding unsigned comment added by X-Nancy-Boy-X (talk • contribs) 20:23, 21 April 2009 (UTC) I agree that the article seems to need serious work. I've tagged it with the appropriate tags.
She appeared in Life magazine, where she became famous for drinking straight gin, rearing a cat, and using Playgirl and a vacuum cleaner for sexual gratification. [2] [3] Subsequently, the Temerlins introduced her for the first time to a male chimpanzee. She was frightened and did not relate to him, let alone find him attractive.
Gene S. Ruggiero (June 20, 1910 – February 19, 2002) was an American film editor. Originally a golf caddy at an exclusive New York country club, Ruggiero was fired from his job and later went to Metro-Goldwyn-Mayer where he was assigned the job of editing.