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In the 1960s, psychologist David McClelland expanded on Murray's work, focusing on the effects of human needs in a work environment. [2] His need theory proposes that most people are consistently motivated by one of three basic desires: the need for affiliation, the need for achievement, or the need for power.
Physical activity, the need for exercise; Power, the need for influence of will; Romance, the need for sex and for beauty; Saving, the need to collect; Social contact, the need for friends (peer relationships) Social status, the need for social standing/importance; Tranquility, the need to be safe; Vengeance, the need to strike back and to compete
McClelland's research showed that 86% of the population are dominant in one, two, or all three of these three types of motivation. His subsequent research, published in the 1977 Harvard Business Review article "Power is the Great Motivator", found that those in top management positions had a high need for power and a low need for affiliation ...
Atkinson & McClelland's Need for Achievement Theory is the most relevant and applicable need-based theory in the I–O psychologist's arsenal. Unlike other need-based theories, which try to interpret every need, Need for Achievement allows the I–O psychologist to concentrate research into a tighter focus.
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [ 1 ]
For Mark Ruffalo, kindness is key as the world turns its calendars to 2025.. The actor, 57, shared a photo of himself lounging shirtless on Instagram Tuesday, Dec. 31, as he reflected that this ...
Supreme Court Chief Justice John Roberts slammed what he described as “dangerous” talk by some officials about ignoring federal court rulings, using an annual report weeks before President ...
Catherine, Princess of Wales, offered a rare reflection on her cancer journey during an interaction at her annual carol service, “Together At Christmas.”. Kate hos t ed t he fourth annual ...