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The magic bullet is a scientific concept developed by the German Nobel laureate Paul Ehrlich in 1907. [1] While working at the Institute of Experimental Therapy (Institut für experimentelle Therapie), Ehrlich formed an idea that it could be possible to kill specific microbes (such as bacteria), which cause diseases in the body, without harming the body itself.
The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". [2] Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience. [3]
Dr. Ehrlich's Magic Bullet, a 1940 Hollywood biopic about syphilis researcher Paul Ehrlich, starring Edward G. Robinson "Magic Bullet Theory", the name commonly assigned to the single-bullet theory by its critics in the investigation of the John F. Kennedy assassination; Hypodermic needle model or magic bullet theory, a model of communications ...
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In 1909, Sahachiro Hata went to work in Paul Ehrlich's laboratory, the National Institute for Experimental Therapeutics, in Frankfurt, Germany to help Ehrlich in his quest to develop a treatment for syphilis called the 'magic bullet.' [4] The causative agent of syphilis was discovered to be the spirochete Treponema pallidum by Fritz Schaudinn ...
Paul Ehrlich (German: [ˈpaʊl ˈʔeːɐ̯lɪç] ⓘ; 14 March 1854 – 20 August 1915) was a Nobel Prize-winning German physician and scientist who worked in the fields of hematology, immunology and antimicrobial chemotherapy.
A Secret Service agent who was just feet away from former President Kennedy when he was assassinated is raising new questions about the “magic bullet” theory. Paul Landis, who was one of the ...
Ex-Secret Service agent Paul Landis has broken his silence six decades on from Kennedy assassination to challenge the official findings Witness to JFK assassination casts doubt on ‘magic bullet ...