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The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal covering the field of interactive advertising, marketing and communication in the constantly expanding networked world. It publishes original research related to advertising using interactive means, including both online and offline, to promote mutual actions ...
The Journal of Advertising is published fives times per year and is a peer-reviewed academic journal covering advertising theories and their relationship with practice. It is owned by the American Academy of Advertising [ 1 ] and published on their behalf by Routledge Taylor & Francis.
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
YouTube, a subsidiary of Google, is an online video platform driving (and benefiting from) the surge to content marketing. [22] As of 2016, YouTube had over 1 billion users, representing 1/3 of all internet users and reaching more people 18–34 years of age than any cable provider in the U.S. [23]
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
In the past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling, and even today many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve the use of the creative arts. [23]
Advertising management is a career path in the advertising or marketing industries. Advertising and promotions managers may work for an agency, a public relations firm, a media outlet, or may be hired directly by a company to work in their in-house agency where they would take responsibility for communications designed to develop the company's ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.