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In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
The pen's transparent polystyrene barrel and polypropylene tube show the ink-level. [4] The only exception is the BIC Cristal UP, a pen marketed by Bic that supposedly creates more vivid lines when used. These pens have a white barrel and, depending on what color the ink reservoir contains, a small area of the pen barrel and cap with the ...
Using Swiss watchmaking tools, he devised a manufacturing process that produced stainless-steel balls for the tip of the pen, [4] and the Bic Cristal ballpoint pen became his first product in 1950. [6] [7] The Bic Cristal ballpoint pen went on to become a worldwide best-seller. [6] He then invented the famous four-color pen in 1969. [8]
Why Bic, the maker of ballpoint pens and shaving sticks, identifies as a tech-forward company ... the company also plans to more than double the color options in its markers. Last year, net sales ...
According to the Independent, the idea was conjured up by the French company, Bic, who added the holes to prevent people from choking to death if they were to accidentally swallow one.
A pen is a handheld device used to apply ink to a surface, usually paper, for writing or drawing. [1] Additional types of specialized pens are used in specific types of applications and environments such as in artwork, electronics, digital scanning and spaceflight, and computing.
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