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  2. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.

  3. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]

  4. Product placement - Wikipedia

    en.wikipedia.org/wiki/Product_placement

    Product placement was a common feature of many of the earliest actualities and cinematic attractions from the first ten years of cinema history. [13] During the next four decades, the motion picture trade journal Harrison's Reports frequently cited cases of on-screen brand-name placement. [14]

  5. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    A compellingly worded positioning statement has the potential to convince a prospective consumer that a particular product or service which the company offers will add more value or better solve a problem (i.e. the "pain-point") for them than other similar offerings will, thus turning them into a paying client.

  6. Product strategy - Wikipedia

    en.wikipedia.org/wiki/Product_strategy

    Product strategy defines the high-level plan for developing and marketing a product, how the product supports the business strategy and goals, and is brought to life through product roadmaps. A product strategy describes a vision of the future with this product, the ideal customer profile and market to serve, go-to-market and positioning ...

  7. Product marketing - Wikipedia

    en.wikipedia.org/wiki/Product_marketing

    Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets.

  8. Hayes-Wheelwright matrix - Wikipedia

    en.wikipedia.org/wiki/Hayes-Wheelwright_matrix

    A company's place on the matrix depends on two dimensions – the process structure/process lifecycle and the product structure/product lifecycles. [1] The process structure/process lifecycle is composed of the process choice (job shop, batch, assembly line, and continuous flow) and the process structure (jumbled flow, disconnected line flow, connected line flow and continuous flow). [1]

  9. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment. Companies must be able to summarize opportunities and problems within the environment so they can understand their capabilities within the market.