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Writers can also use conversations, in-depth interviews or focus groups to help them to complete an audience analysis. Conversation as well as other qualitative research techniques will allow the communicator to consider the multiple cultural, disciplinary, and institutional contexts of their target audience, producing a valuable audience analysis.
His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader/viewer interprets the ...
The author, they argue, cannot be reconstructed from a writing — the text is the primary source of meaning, and any details of the author's desires or life are secondary. Wimsatt and Beardsley argue that even details about the work's composition or the author's intended meaning and purpose that might be found in other documents such as ...
This approach to textual analysis focuses on the scope for negotiation and opposition on the part of the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader / viewer interprets the meanings of the text based on their individual cultural ...
It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole. Effective communication is accomplished only when the message is received and understood in the intended way.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Textual criticism investigates the history and origins of the text, but exegesis may include the study of the historical and cultural backgrounds of the author, text, and original audience. Other analyses include classification of the type of literary genres presented in the text and analysis of grammatical and syntactical features in the text ...
Rhetoric – the study and practice of good effective expression; also a type of discourse, focusing on goals of the speech or piece of writing that attempts to sway the mind of the audience. Rhetorical criticism – analysis of the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that ...