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Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall".
6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique [1] aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968.
This metaphor of using an imaginary hat or cap as a symbol for a different thinking direction was first mentioned by De Bono as early as 1971 in his book "Lateral Thinking for Management" when describing a brainstorming framework. [3] These metaphors allow for a more complete and elaborate segregation of the thinking directions.
Brainstorming aims to encourage the generation of new and unusual ideas in a group of people. Alex Osborn based his development of brainstorming on the Indian technique Prai-Barshana, which has been around for about 400 years. He named brainstorming after the idea of this method, namely "using the brain to storm a problem."
Some relevant techniques are brainstorming, the nominal group technique, the Delphi technique, idea/mind mapping, the affinity diagram, and multicriteria decision analysis. [8] These techniques are referenced in the Guide to the Project Management Body of Knowledge. [9] Group creativity techniques can be used in a sequence; for example: [9]
In traditional group brainstorming all members of a team are present in the same physical location and their interaction is defined by a selected protocol. Proponents such as Gallupe et al. argue that electronic brainstorming eliminates many of the problems of standard brainstorming, including production blocking (i.e. group members must take turns to express their ideas) [2] and evaluation ...
Idea mapping: This process begins with brainstorming a central idea and then developing said idea by adding related concepts and details. The result is a map or diagram that visually captures the relationships between ideas. This technique can be used individually and in groups, and it is an effective way to generate a large volume of ideas ...
It uses a combination of tree and matrix diagramming techniques to do a pair-wise evaluation of items and to narrow down options to the most desired or most effective. Popular applications for the prioritization matrix include return on investment (ROI) or cost–benefit analysis (investment vs. return), time management matrix (urgency vs ...
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