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Gymshark was founded by school friends Ben Francis and Lewis Morgan in 2012. [10] Both aged 20, they set up the brand while studying at university. [11] Francis studied at Aston University [11] before dropping out, and worked as a delivery driver for Pizza Hut when he first established the company.
Brands such as Nike, Under Armour, Gymshark, Adidas, and Reebok all make gym shorts. Cotton gym shorts were made popular by a cheerleading brand called Soffe . While gym shorts were traditionally worn by men, from the late 1970s and onward, women began wearing them for better comfort at the gym as well as a modern fashion trend.
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In 2012, aged 19, he launched Gymshark in his parents' garage with school friend Lewis Morgan. [9] [12] The website initially sold fitness supplements. [14]Unable to afford to buy stock or secure distribution deals with supplement suppliers, he began dropshipping supplies from other vendors and it took him six weeks to make his first sale. [17]
Laid announced in 2020 that he was vegan. [13]Laid has stated that he does not use anabolic steroids and that he has suffered from body dysmorphia. [14] MEL ' s Angelina Chapin wrote that Laid had become a "role model" for young boys on YouTube by 2016, while, that same year, ABC News wrote that he "look[ed] to be the poster boy for physical perfection" and compared his habits to "bigorexia".
The color change of Hypercolor shirts is based on combination of two colors: the color of the dyed fabric, which remained constant, and the color of the thermochromic dye. Droplets of the thermochromic dye mixture are enclosed in transparent microcapsules, a few micrometers in diameter, bound to the fibers of the fabric.
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Fitness icon and and influencer David Laid had become the new name of Gymshark’s creative director, which will be of major impact regarding the company’s future. The 25 year old has voiced his ideas about new marketing, a restructure of Gymshark’s media appearance and collaboration with other celebrities in the field.
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