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A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]
The reasoned action approach (RAA) is an integrative framework for the prediction (and change) of human social behavior. The reasoned action approach states that attitudes towards the behavior , perceived norms , and perceived behavioral control determine people's intentions , while people's intentions predict their behaviors.
The theories of Reasoned Action and Planned Behavior are comprehensive theories that specify a limited number of psychological variables that can influence behavior, namely (a) intention; (b) attitude toward the behavior; (c) subjective norm; (d) perceived behavioral control; and (e) behavioral, normative and control beliefs. [106]
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
The concept of social influence has been assessed in both the theory of reasoned action and theory of planned behavior. Individuals' elaborative thoughts on subjective norms are perceptions of whether they are expected by their friends, their family, and society in general to perform a particular behavior.
The theory of reasoned action (TRA) is a model for the prediction of behavioral intention, spanning predictions of attitude and predictions of behavior. The theory of reasoned action was developed by Martin Fishbein and Icek Ajzen, derived from previous research that started out as the theory of attitude, which led to the study of attitude and ...
Martin Fishbein (March 2, 1936 Brooklyn, New York – November 27, 2009 London) [1] was a social psychologist, considered influential, and active AIDS prevention. He had been director of the health communication program at the University of Pennsylvania Public Policy Center of the Annenberg School for Communication.
Theories regarding reasoned action state how attitudes shape and influence behavioral intention, which in term shape actions. The theory of reasoned action states that behavioral intention is dependent on attitudes surrounding that behavior and social norms. [18]