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Edward Anton Maria Asselbergs (1927–1996) was a Dutch-Canadian food chemist famous for inventing the modern process of producing instant mashed potato flakes.. He was raised in the Netherlands where he received his undergraduate degree, but fled to Canada with his family during the second World War.
However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them.
Flake-form instant mashed potatoes date back at least to 1954, when two United States Department of Agriculture researchers were issued a patent for "Drum drying of cooked mashed potatoes" (U.S. Patent 2,759,832), which describes the end product specifically being "as a thin sheet or flake".
The potato processing industry or potato processing market refers to the sector involved in transforming potatoes into various food products and by-products through different manufacturing processes. This industry plays a crucial role in meeting the global demand for potato-based foods, such as potato chips , french fries , mashed potatoes ...
The potato is a starchy tuber that has been grown and eaten for more than 8,000 years. In the 16th century, Spanish explorers in the Americas found Peruvians cultivating potatoes and introduced them to Europe. The potato, an easily grown source of carbohydrates, proteins and vitamin C, spread to many other areas and became a staple food of
Walkers Snack Foods Limited, [1] trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods.
By the 2010s, Russet Burbank accounted for 70% of the ultra-processed potato market in North America, and over 40% of the potato growing area in the US. [1] Restaurants such as McDonald's favor russet potatoes for their size, which produce long pieces suitable for french fries. As of 2009, "McDonald's top tuber is the Russet Burbank."
Microscopic view: potato starch (amyloplasts) in plant cell. Many types of potatoes are grown for the production of potato starch, potato varieties with high starch content and high starch yields are selected. Recently, a new type of potato plant was developed that only contains one type of starch molecule: amylopectin, the waxy potato starch.