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  2. Organizational culture - Wikipedia

    en.wikipedia.org/wiki/Organizational_culture

    Organizational culture refers to culture related to organizations including schools, universities, not-for-profit groups, government agencies, and business entities. Alternative terms include business culture, corporate culture and company culture. The term corporate culture emerged in the late 1980s and early 1990s.

  3. Edgar Schein - Wikipedia

    en.wikipedia.org/wiki/Edgar_Schein

    Artifacts are the visible elements in a culture and they can be recognized by people not part of the culture. Espoused values are the organization's stated values and rules of behavior. It is how the members represent the organization both to themselves and to others.

  4. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    The American Marketing Association defines service marketing as an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and stake-holders. Services are (usually) intangible economic activities ...

  5. Business process orientation - Wikipedia

    en.wikipedia.org/wiki/Business_process_orientation

    Culture is a major theme in the examples cited. A “business process culture” is a culture that is cross-functional, customer oriented along with process and system thinking. This can be expanded by Davenport’s definition of process orientation as consisting of elements of structure, focus, measurement, ownership and customers (Davenport ...

  6. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.

  7. Service-dominant logic - Wikipedia

    en.wikipedia.org/wiki/Service-dominant_logic

    The first axiom (FP1) ' Service is the fundamental basis of exchange ' is based on the previously introduced definition of service as the application of operant resources (primarily knowledge and skill) for the benefit of another actor. S-D logic argues that it is always fundamentally service, rather than goods, per se, that actors exchange as ...

  8. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Service system - Wikipedia

    en.wikipedia.org/wiki/Service_system

    A service system (also customer service system (CSS)) is a configuration of technology and organizational networks designed to deliver services that satisfy the needs, wants, or aspirations of customers. "Service system" is a term used in the service management, service operations, services marketing, service engineering, and service design ...