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Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
Cocacolonization (alternatively coca-colonization) refers to the globalization of American culture (also referred to as Americanization) pushed through popular American products such as the soft-drink brand Coca-Cola. [1] The term is a portmanteau of the name of the multinational soft-drink maker and "colonization". [2]
The Coca-Cola Companyis an American multinational corporationfounded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchangeand is a component of the DJIAand the S&P 500and S&P 100indexes.
In comparison, Coca-Cola is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share. [45] By most accounts, Coca-Cola was India's leading soft drink until 1977, when it left India because of the new foreign exchange laws which mandated majority shareholding in companies to be held by Indian shareholders.
Minute Maid was the first company to market frozen orange juice concentrate, [ 3 ] allowing it to be distributed throughout the United States and served year-round. The Minute Maid Company is owned by The Coca-Cola Company, the world's largest marketer of fruit juices and drinks.
Publicis. D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries. [1] The company was founded in 1906 as the D'Arcy Company in St. Louis, Missouri. Early clients included Coca-Cola and Anheuser-Busch. [1]
The case title—naming an object, "Forty Barrels and Twenty Kegs of Coca-Cola", as defendant—is an instance of jurisdiction in rem (jurisdiction against a thing). Rather than directly naming the Coca-Cola Company as defendant, the food itself was the subject of the case, with the company only indirectly subject.
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. [ 1 ] The campaign, which uses a list containing 250 of each market country's most popular names (generic nicknames and titles ...