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  2. The Top 5 Digital Media Marketing Trends in 2024 for Gen Z ...

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    This year was Deloitte’s 18th year of the Gen Z … The Top 5 Digital Media Marketing Trends in 2024 for Gen Z and Millennials Show a Streaming ‘Crisis,’ the Power of Fandom and Much More ...

  3. No pension, no problem: Goldman Sachs report shows how ...

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    Still, millennials remain the most confident generation in their ability to retire: 69% said they're on track or ahead of schedule with their savings, and 43% are very confident they'll meet their ...

  4. Millennial economics - Wikipedia

    en.wikipedia.org/wiki/Millennial_economics

    However, a 2018 survey by accounting and advisory firm BDO Canada found that 34% of millennials felt "overwhelmed" by their non-mortgage debt. For comparison, this number was 26% for Generation X and 13% for the Baby Boomers. Canada's average non-mortgage debt was CAN$20,000 in 2018.

  5. Political views of Generation Z - Wikipedia

    en.wikipedia.org/wiki/Political_views_of...

    A 2017 survey produced by MTV and the Public Religion Research Institute found that 72% of Americans aged 15 to 24 held unfavorable views of President Donald Trump. [ 34 ] [ 35 ] A 2018 Pew Research Center poll found that among those aged 13 to 21, only 30% approved of Trump's job performance, [ 5 ] and in a 2020 Politico poll, only about 28% ...

  6. Many Older Millennials Don’t Plan To Invest in 2024 — 11 ...

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    Nearly 25% of Older Millennials Don’t Plan To Invest in 2024. According to a recent survey of over 1,000 Americans conducted by GOBankingRates, 23.68% of older millennials aged 35-45 admitted ...

  7. National Longitudinal Surveys - Wikipedia

    en.wikipedia.org/wiki/National_Longitudinal_Surveys

    In 2014, 276 children (ages 0–14) and 5,735 young adults (ages 15–42) were interviewed. To date, about 10,500 children have been interviewed in at least one survey round. [7] [6] The National Longitudinal Surveys of Young Women and Mature Women (NLSW) comprised two separate surveys. The Young Women's survey began in 1968 with 5,159 women ...

  8. Why aren’t millennials and Gen Z having kids? It’s the ...

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    The oldest came of age in the Great Recession; on the whole, millennials have been later to marriage and homeownership. Many feel that their finances are in a precarious place.

  9. Generation Z in the United States - Wikipedia

    en.wikipedia.org/wiki/Generation_Z_in_the_United...

    Generation Z (or Gen Z for short), colloquially known as Zoomers, [1] [2] is the demographic cohort succeeding Millennials and preceding Generation Alpha. [3]Members of Generation Z, were born between the mid-to-late 1990s and the early 2010s, with the generation typically being defined as those born from 1995 or 1997 to 2012.