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  2. How To Customize Your Primary Professional Branding Tool ...

    www.aol.com/2011/10/19/how-to-customize-your...

    Your resume is the primary branding tool to introduce and position yourself to the professional world. It is, quite simply, the most financially important document you will ever own: when your ...

  3. Employer branding - Wikipedia

    en.wikipedia.org/wiki/Employer_branding

    The art and science of employer branding is therefore concerned with the attraction, engagement and retention initiatives targeted at enhancing your company's employer brand." [ 3 ] Just as a customer brand proposition is used to define a product or service offer, an employer value proposition (also sometimes referred to as an employee value ...

  4. Résumé - Wikipedia

    en.wikipedia.org/wiki/Résumé

    An example of a résumé with a common format with the name John Doe. A résumé or resume (or alternatively resumé), [a] [1] is a document created and used by a person to present their background, skills, and accomplishments. Résumés can be used for a variety of reasons, but most often are used to secure new jobs, whether in the same ...

  5. Wordmark - Wikipedia

    en.wikipedia.org/wiki/Wordmark

    A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).

  6. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    A basic template for writing positioning statements is as follows: "For (target customer) who (statement of the need or opportunity), the (product name) is a (product category) that (statement of key benefit – that is, compelling reason to buy). Unlike (primary competitive alternative), our product (statement of primary differentiation)."

  7. Corporate branding - Wikipedia

    en.wikipedia.org/wiki/Corporate_branding

    The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. Although corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a ...

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