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On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
Interstate Battery System of America, Inc., a.k.a. Interstate Batteries, is a US privately owned battery marketing and distribution company. It markets automotive batteries manufactured by Brookfield Business Partners , Exide Technologies , and others through independent distributors.
The DieHard brand is also used on hand tools, power tools, battery chargers, booster cables, power inverters, alkaline batteries, tires, work boots, and the batteries for Craftsman power tools. Battery chargers were initially made by Associated Equipment under the "608" model prefix, and then later Schumacher Electric under the "200" model prefix.
ADI's inventory includes products such as video surveillance, building access control, home intrusion, fire safety, and alarm systems as well as professional and residential audio/video (AV) equipment such as commercial speakers and video displays, networking equipment, data communications solutions, tools, wire, cabling, and more.
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It was renamed to Eveready Batteries Kenya Limited in 1986 and to Eveready East Africa Limited in 2004. [19] Prior to March 1, 1980, the company's alkaline battery had been called the Eveready Alkaline Battery (1959–1968), Eveready Alkaline Energizer (1968–1974) and Eveready Alkaline Power Cell (1974–February 29, 1980).