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The branding and image of a nation-state "and the successful transference of this image to its exports - is just as important as what they actually produce and sell." [3] This is also referred to as country-of-origin effect. Nation branding is a developing field in which scholars continue their search for a unified theoretical framework.
The main difference between two principles is that nation branding is primarily concerned with raising the global image of a nation for better economic return, while BNMS is concerned with the revealing and demonstrating the meanings behind a nation's internal myths and symbols.
The branding and image of a nation-state "and the successful transference of this image to its exports - is just as important as what they actually produce and sell." [8] This is also referred to as country-of-origin effect. Nation branding is a developing field in which scholars continue their search for a unified theoretical framework.
According to the Simon Anholt Report, nation branding refers to "how a country is seen by others". Other conceptualizations define nation branding as "strategic self-presentation of a country with the aim of creating reputational capital through economic, political, and social interest promotion at home and abroad."
Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries."
Polandball, a contemporary form of national personification in which countries are drawn by Internet users as stereotypic balls and shared as comics on online communities. Hetalia, a manga and anime about personified countries interacting. Mural crown; National animal, often personifies a nation in cartoons. National emblem, for other metaphors ...
A national symbol is a manifestation of a nation or community, serving as a representation of their identity and values. National symbols may be not only applied to sovereign states but also nations and countries in a state of colonial or other forms of dependence , federal integration , or even ethnocultural communities that identify as a ...
Country of origin of a product can have several possible definitions. It can refer to: [2] (a) "the place from which the merchandise was directly received; that is the last border crossed or port entered before reaching its final destination; (b) the country of consignment (i.e. from where the goods were sold); or,