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Xiaohongshu (XHS; Chinese: 小红书; pinyin: Xiǎohóngshū; lit. 'little red book'), [1] known in English as Rednote, [2] is a Chinese social networking and e-commerce platform. Xiaohongshu has been called "China's answer to Instagram ". [ 3 ]
What is Xiaohongshu? Xiaohongshu is sometimes referred to as China’s version of Instagram. Yet the platform has embraced an array of different functions, including reviews, guides, e-commerce ...
Within the span of two days, more than 700,000 new users have joined Xiaohongshu, Reuters reported, citing a person close to the company. CNN has reached out to Xiaohongshu for comment.
Xiaohongshu, sometimes compared to Instagram, has long been one of China's most important marketing tools. It has made several e-commerce pushes over the past decade without much success.
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Xiaohongshu earned $500 million in profit in 2023, up from a $200 million loss the year before, as brands turned to the now more upmarket platform, the Financial Times reported. The same outlet ...