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  2. Salesforce Marketing Cloud - Wikipedia

    en.wikipedia.org/wiki/Salesforce_Marketing_Cloud

    Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012 ...

  3. Sales force management system - Wikipedia

    en.wikipedia.org/wiki/Sales_force_management_system

    Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.

  4. Salesforce - Wikipedia

    en.wikipedia.org/wiki/Salesforce

    Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.

  5. Scott Dorsey - Wikipedia

    en.wikipedia.org/wiki/Scott_Dorsey

    ExactTarget went on to acquire marketing automation vendor, Pardot, and product recommendations and intelligence engine, iGoDigital, later in 2012. [16] Salesforce.com acquired ExactTarget for $2.5 billion in June 2013 at a 50% premium. [17] [18] Dorsey stepped down as chief executive officer of Salesforce ExactTarget Marketing Cloud in May ...

  6. Comparison of CRM systems - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_CRM_systems

    Salesforce.com: Marc Benioff Winter '21 June 2019 Proprietary: APEX (Proprietary Language Java-like) yes Cloud Computing: Proprietary 1999 SAP CRM: SAP SE: 7.0 EHP4 SP11 2018 Proprietary: ABAP yes Windows, Linux, Unix SAP HANA, MS SQL, Oracle 2000 SAP Cloud for Customer: SAP SE: 1811 2018 Proprietary: ABAP yes Linux SAP HANA 2009 Snapforce CRM ...

  7. Marc Benioff - Wikipedia

    en.wikipedia.org/wiki/Marc_Benioff

    Benioff worked at Oracle for 13 years in a variety of sales, marketing, and product development roles. [3] At 23, he was named Oracle's Rookie of the Year, and later became the youngest vice president in the company's history. [3] Benioff founded Salesforce in 1999, [16] while working from a San Francisco apartment. He defined its mission in a ...

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