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Several clothing brands have developed their own lines of MMA apparel including Affliction Clothing, No Fear, Eckō Unltd. and Emerson Brand Apparel. [4] [5] The overall revenues of sales of MMA clothing come to hundreds of millions of dollars a year, with both TapouT and Affliction recording sales in excess of $100 million. [6]
The company specializes in manufacturing high-quality equipment and apparel for fitness, boxing, and martial arts. [2] [3] It was founded in 2006 by brothers Craig and Ken Clement, [1] and makes up a significant portion of the mixed martial arts equipment market. [4]
Venum is a French manufacturer of apparel and equipment for various martial arts, combat sports, and fitness including mixed martial arts, boxing, Brazilian jiu-jitsu, Muay Thai and karate. Venum operates in several areas around the world including Brazil, America, Europe, and Asia. Venum became the official outfitting partner of the UFC in ...
Tapout Inc. is an American multinational corporation that designs and manufactures sports clothing, casual apparel, and accessories headquartered in Grand Terrace, California. It was the largest distributor of MMA merchandise in the world by 2007, and became one of the dominant brands in activewear and fitness culture. [1]
The company first produced boxing gear in 1917 after a young Jack Dempsey asked them to supply him with headgear that would last for more than 15 rounds. [1] It subsequently sponsored Roberto Durán, Joe Frazier, Marvin Hagler, Larry Holmes, Sugar Ray Leonard, and in particular Muhammad Ali and became the most recognizable boxing brand. [3]
As the sport grew, it became apparent that the gi and traditional gear were hindering the performance of many athletes. Bad Boy recognized this and created the first shorts designed for the needs of Vale Tudo fighters. The Vale Tudo (VT) shorts were based on the Sungão, which is the Brazilian word for the swim briefs favored on Brazil's beaches.
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