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A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet , or leaflet , a brochure can also be a set of related unfolded papers put ...
Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include: A4 (roughly letterhead size) A5 (roughly half letterhead size) DL (compliments slip size) A6 (postcard size)
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]
The pamphlet has been widely adopted in commerce, particularly as a format for marketing communications. There are numerous purposes for pamphlets, such as product descriptions or instructions, corporate information, events promotions or tourism guides and they are often used in the same way as leaflets or brochures.
The main features of cash and carry are summarized best by the following definitions: Cash and carry is a form of trade in which goods are sold from a wholesale warehouse operated either on a self-service basis or on the basis of samples (with the customer selecting from specimen articles using a manual or computerized ordering system but not serving themselves) or a combination of the two.
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Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.
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