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Emphasis (typography) Example of black letter emphasis using the technique of changing fonts. In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. [1] It is the equivalent of prosody stress in speech.
Pictorialism is an international style and aesthetic movement that dominated photography during the later 19th and early 20th centuries. There is no standard definition of the term, but in general it refers to a style in which the photographer has somehow manipulated what would otherwise be a straightforward photograph as a means of creating an image rather than simply recording it.
Typography. Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. [1]
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [1] Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy ...
Texture (visual arts) In the visual arts, texture refers to the perceived surface quality of a work of art. It is an element found in both two-dimensional and three-dimensional designs, and it is characterized by its visual and physical properties. The use of texture, in conjunction with other design elements, can convey a wide range of ...
The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style. [1][2] It expanded on and formalized the modernist typographic innovations of the 1920s that emerged in part out of art movements such as ...
It is the art of a type designer to develop a pleasing and functional typeface. In contrast, it is the task of the typographer (or typesetter) to lay out a page using a typeface that is appropriate to the work to be printed or displayed. Type designers use the basic concepts of strokes, counter, body, and structural groups when designing typefaces.
Phototypesetting is a method of setting type which uses photography to make columns of type on a scroll of photographic paper. [1][2] It has been made obsolete by the popularity of the personal computer and desktop publishing which gave rise to digital typesetting. The first phototypesetters quickly project light through a film negative of an ...