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The Coca-Cola Classic was a regular season National Collegiate Athletic Association (NCAA) college football game played in Tokyo, Japan, from 1977 to 1993. It was originally sponsored by Mitsubishi and known as the Mirage Bowl , and later sponsored by The Coca-Cola Company and renamed for the soft drink Coca-Cola Classic .
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It was used in Polish Coca-Cola Christmas commercial, [15] and was released for digital download on 3 November 2015. [16] The song reached #32 in Poland the year it was released, and has re-entered the Polish charts each holiday season since, peaking at #28 in 2023. [17]
The formula remained unchanged. In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the southeastern United States. [54] The change was part of a larger strategy to rejuvenate the product's image. [54] The word "Classic" was removed from all Coca-Cola products by 2011.
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The stadium hosted the Houston Bowl before the Texas Bowl's inception and also hosted both the 2002 and 2005 Big 12 Championship Games. The 2005 game featured Houston native Vince Young at quarterback for the University of Texas at Austin and led the Longhorns to a 70–3 rout of the University of Colorado in front of 71,107. [ 49 ]
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College football was played 17 straight years in Tokyo, including six years at Tokyo Dome, through the Coca-Cola Classic. In December 1993, the Wisconsin Badgers clinched the Big Ten college football championship and a berth to their first Rose Bowl in 31 years by defeating the Michigan State Spartans 41-20 in the last Coca-Cola Classic, before ...