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The Abdominizer (often spelled Abdomenizer) was an abdominal exerciser invented in 1984 by Canadian chiropractor Dennis Colonello [1] [2] and marketed through infomercials [3] by the Fitness Quest corporation of Canton, Ohio, selling around six million. It was designed to protect the lower back during sit-ups.
The infomercials featured people watching television and exercising with the ThighMaster at the same time. It was mainly advertised in the 1990s by the actress Suzanne Somers . [ 6 ] [ 7 ] [ 8 ]
In April, 2014, Miller Lite beer launched a retrospective ad campaign that included a "recap" of the fitness crazes that (ostensibly) followed the introduction of Miller's low carb, low calorie beer, in which a brief clip of a Tony Little infomercial appears. In 2018, Little could be seen briefly in a National Car Rental commercial.
From the ShamWow to the George Foreman grill, here are eight products that we fell prey to.
This fitness tool has a 4.5-star rating from more than 28,000 Amazon buyers, and one reviewer writes that “the adjustable hand grip is fantastic. You can easily change the resistance from 22 to ...
One reviewer purchased one after seeing this product advertised on TV: "I ordered this after seeing the infomercial because it just made sense. The BetterBrella is exactly that BETTER!! The ...
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