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Marketing management is the strategic ... as an industry leader in technology, ... described as the marketing mix, meaning the mix of elements the ...
Some definitions of marketing highlight marketing's ability to produce value to shareholders of the firm as well. In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage". [21]
Marketing Automation can be defined as a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign. Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omnichannel marketing strategies with a single tool.
Technology strategy - the logic or role of technology in an organization. Technology forecasting - the identification of possible relevant technologies for the organization, such as technology scouting. Technology roadmap - mapping technologies to business and market needs. Technology project portfolio (a set of projects under development) and ...
It consists of information technology, marketing data, systems tools, and modeling capabilities that enable it to provide predicted outcomes from different scenarios and marketing strategies. [ 1 ] [ 2 ] MKDSS assists decision makers in different scenarios and can be a very helpful tool for a business to take over their competitors.
Traditional marketing directly focuses on the needs of consumers; meanwhile some believe the shift AI may cause, will lead marketing agencies to manage consumer needs instead. [ 1 ] Artificial Intelligence is used in various digital marketing spaces, such as content marketing , email marketing , online advertisement (in combination with machine ...
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system . The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]