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The model's main theory is that when confronted with a fear-inducing stimulus, humans tend to engage in two simultaneous ways of message processing: a perceived efficacy appraisal (cognitive processing) and a perceived threat appraisal (emotional processing). Differences in message appraisal then lead to two behavioural outcomes, with ...
In discrete emotion theory, all humans are thought to have an innate set of basic emotions that are cross-culturally recognizable.These basic emotions are described as "discrete" because they are believed to be distinguishable by an individual's facial expression and biological processes. [1]
Our emotional language has comparable descriptors, such as "hot-head" and "cool-breezy". The theory offers an explanation for the evolution of common facial expressions of emotion in mammals. Little experimental work has been done to extend the theory, however. Carroll Izard discussed gains and losses associated with the evolution of emotions ...
Created Date: 8/30/2012 4:52:52 PM
The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Emotional tension is a key characteristic of drive theory. According to the theory, a threat that portrays the negative consequences of non-compliance to a recommended behavior is expected to create fear. In order to relieve the emotional tension of the threat, the "drive" state motivates behavior conduct that reduces the tension.
The theory of constructed emotion (formerly the conceptual act model of emotion [1]) is a theory in affective science proposed by Lisa Feldman Barrett to explain the experience and perception of emotion. [2] [3] The theory posits that instances of emotion are constructed predictively by the brain in the moment as needed.
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".