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Therefore, for political campaigns to truly reach as many people as possible, political groups first need to get those three users talking about their campaigns on social media. [50] With the many ways social media can be used in political campaigns, many U.S. social media users claim they are drained by the influx of political content in their ...
Social media have been championed as allowing anyone with an Internet connection to become a content creator [6] and empowering their users. [7] The idea of "new media populism" encompasses how citizens can include disenfranchised citizens, and allow the public to have an engaged and active role in political discourse.
Social media was used extensively in the 2020 United States presidential election.Both incumbent president Donald Trump and Democratic Party nominee Joe Biden's campaigns employed digital-first advertising strategies, prioritizing digital advertising over print advertising in the wake of the pandemic. [1]
The Clinton campaign used social media to advertise Trump's use of fake news and potential Russian intervention. Many argue that Clinton's loss was in part due to Trump gaining the votes of groups that do not use social media, while Clinton's audience was active on most social media platforms. [32]
State-sponsored Internet propaganda is Internet manipulation and propaganda that is sponsored by a state.States have used the Internet, particularly social media to influence elections, sow distrust in institutions, spread rumors, spread disinformation, typically using bots to create and spread contact.
Examples include the Kony 2012 campaign that exploded briefly in social media in March 2012. [45] Examples of offline charity slacktivism include awareness wristbands and paraphernalia in support of causes, such as the Livestrong wristband, as well as bumper stickers and mobile donating.
Earned media describes free media coverage, often from news stories or social media posts. [11] Unlike paid media, earned media does not incur an expense to the campaign. Earned media does not imply that the political campaign is mentioned in a positive manner. Political campaigns may often receive earned media from gaffes or scandals.
Political misinformation is another problem, as according to The New York Times, the texts became "a handy method for political actors to quietly propagate the same kind of divisiveness and disinformation that already abounds on social media — only away from the public scrutiny of academic researchers, fact-checking groups and journalists." [8]