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The commercial used fear and guilt, an effective advertising principle, to make people take action to protect the next generation. [2] The ad ran for under a minute and only aired once, but due to the right wing, pro-war views of Barry Goldwater, the Republican candidate, it resulted in a 44 to 6 state victory for Lyndon B. Johnson. [citation ...
[3] The Trump campaign then clipped his remarks and added them to another round of ads against his consent. Charlamagne issued a cease and desist order, demanding Trump cut him out of his campaign ad. [15] Former New Jersey Governor Chris Christie also praised the commercial. "The most effective ad that the Trump campaign ran in this campaign ...
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
The sales and exposure that Bo’s campaign generated helped Nike seize control of the cross-trainer market and wrest the industry’s No. 1 slot back from Reebok.
President Joe Biden’s upbeat campaign commercial offers a striking contrast with Donald Trump’s dark ad that focuses on attacking prosecutors, writes Dean Obeidallah.
The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [ 8 ] The purpose of the campaign is to position Mastercard as a friendly credit card company with a sense of humor, as well as responding to the public's worry that everything is being commodified and that people are ...
An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s. Variations of this dialogue and direct references to it appeared as long as two decades after the advertising campaign expired.
Prouder, Stronger, Better", commonly referred to by the name "Morning in America", is a 1984 political campaign television commercial, known for its opening line, "It's morning again in America." The ad was part of that year's presidential campaign of Republican Party candidate Ronald Reagan.