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Users browse books online and have their choices home-delivered, rather than physically visiting a library to borrow a book. This e-commerce model is comparable to the video rental service provided Netflix. In 2009, online book rental was gaining popularity in India, with a number of websites offering free doorstep delivery for a small monthly fee.
[73] [74] Amazon.com does not allow reviews to be posted for most books that have not yet been released, and Amazon book reviews indicate whether the user leaving the review purchased the book. [73] By contrast, any registered user on Goodreads (which Amazon purchased for $150 million in 2013) may rate or review a book, even before publication ...
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
As customer reviews have become integral to Amazon marketing, reviews have been challenged on accuracy and ethical grounds. [356] In 2004, The New York Times [357] reported that a glitch in the Amazon Canada website revealed that a number of book reviews had been written by authors of their own books or of competing books. Amazon changed its ...
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