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NOMA was a company best known for making Christmas lights.It was once the largest manufacturer of holiday lighting in the world. [citation needed] As of 2021, the rights to the brand in Canada and the United States are owned by Canadian Tire, which sells NOMA-branded products through its namesake stores in Canada, and through an e-commerce website in the United States.
Canadian Tire owns a number of house brands, with some of its most prominent including Mastercraft (tools), MotoMaster (automotive), as well as NOMA (household goods, particularly lights and Christmas lights) and Simoniz (car care products)—two brands for which Canadian Tire acquired the Canadian trademark rights.
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By 1980, Canadian Tire was the most successful Canadian-owned and operated franchise in the country's history with a nationwide network of dealer-operated Canadian Tire associate stores. On the unexpected death of his brother William in November 1956, Alfred Billes took over as president.
In 1995, the bank issued the Canadian Tire Options MasterCard nationally with a reward program for purchases of products from Canadian Tire and, later, launched its Gas Advantage MasterCard product whereby the cardholder earned a tiered discount of 2–10¢ (in Canadian currency) per litre on gasoline purchases from Canadian Tire based on the previous month's gas purchases. [9]
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