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A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, which consists of just text set in a particular style, such as a typeface or color, without other graphical features. [5] For example, the SONY logo contains only the name in uppercase, set in a particular typeface. [6]
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) ' word, speech ' and τύπος (túpos) ' mark, imprint ') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Lettering is an act or result of artfully drawing letters, instead of writing them simply. Lettering is considered an art form, where each letter in a phrase or quote acts as an illustration . Each letter is created with attention to detail and has a unique role within a composition . [ 1 ]
The first Wikipedia logo. In January 2001, Jimmy Wales used the flag of the United States as a placeholder logo for Wikipedia's UseModWiki instance. [4] Wikipedia's first true logo was an image originally submitted by Bjørn Smestad – under the username Bjornsm – for a Nupedia logo competition which took place in 2000. [5]
The Chi-Rho, a monogram of the first two letters of the Greek word for Christ. A monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol. Monograms are often made by combining the initials of an individual or a company, used as recognizable symbols or logos.
A Specimen, a broadsheet with examples of typefaces and fonts available.Printed by William Caslon, letter founder; from the 1728 Cyclopædia.. A typeface (or font family) is a design of letters, numbers and other symbols, to be used in printing or for electronic display. [1]
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