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2. AI for small business: The 7 tools you need to make work easier

   www.aol.com/ai-small-business-7-tools-143000925.html

   Many small business owners still view artificial intelligence tools as too complex or only suitable for larger businesses. But AI's potential is more user-friendly and accessible than ever before. 3.

3. Artificial intelligence marketing - Wikipedia

   en.wikipedia.org/wiki/Artificial_intelligence...

   Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.

4. Marketing and artificial intelligence - Wikipedia

   en.wikipedia.org/wiki/Marketing_and_artificial...

   There are six areas of the social media marketing that are being impacted by AI: content creation, consumer intelligence, customer service, influencer marketing, content optimization, and competitive intelligence. [21] One tool, Twizoo, uses AI to gather reviews from social networking sites about restaurants to help users find a place to eat.

5. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and Marketing ROI measurement. Effective marketing automation tools leverage data from a separate or integrated CRM to understand customer impact and preferences.

6. Salesforce Doubles AI Hiring Goal, To Add 2K Sales Roles

   www.aol.com/salesforce-doubles-ai-hiring-goal...

   Salesforce Inc (NYSE:CRM) targets employing 2,000 people in the form of sales reps, marketers, and customer service agents to sell artificial intelligence software to clients, CNBC cited CEO Marc ...

7. Next-best-action marketing - Wikipedia

   en.wikipedia.org/wiki/Next-best-action_marketing

   The "next best action" (an offer, proposition, service, etc.) is determined by the customer's interests and needs, and the marketing organization's business objectives and policies. This is in sharp contrast to traditional marketing approaches that first create a proposition for a product or service and then attempt to find interested and ...