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Red Horse is the first extra-strong beer brand in the Philippines. It is a high-alcohol lager of the San Miguel Brewery, with an alcohol content of 6.9% abv. [2]Red Horse comes is various sizes, including the flagship 500 (500ml, regular), the discontinued Colt (250ml), the smaller Stallion (330ml), in Litro (1000ml), and in cans (330ml).
San Miguel Beer refers to San Miguel Pale Pilsen, a Filipino pale lager and flagship beer of the San Miguel Brewery.The original San Miguel Brewery, Inc. was founded in San Miguel, Manila, as La Fábrica de Cerveza San Miguel in 1890 by Enrique María Barreto under a Spanish Royal Charter that officially permitted the brewing of beer in the Philippines.
San Miguel Brewery, Inc. (SMBI) is a subsidiary of San Miguel Food and Beverage, Inc. (part of San Miguel Corporation) and jointly owned with Kirin Holdings Co. Ltd. The company is the Philippines’ largest brewery with a market share of over 95% as of 2008, notably producing San Miguel Beer.
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In 1992, San Miguel introduced a 330 ml bottle of Red Horse, called "Stallion". San Miguel continues to produce new brands like Blue Ice (1993), an ice beer, Texas Beer (1993), a low-cost beer with low alcohol, and San Miguel Premium All-Malt (1995), which relaunched in 2007.
A new corporate logo was adopted in 1975. The San Miguel escudo , symbol of the royal grant, was retained as the logo of San Miguel Beer, its original grantee. SMC encountered its first major competitor in the Philippine beer market in 1982 with the entry of Asia Brewery, Inc. The rivalry between Asia Brewery and SMC came to a head in 1988 ...
In 1981, San Miguel spun off its soft drink business (its Coca-Cola franchise and the manufacture of Royal beverages) to a new company known as Coca-Cola Bottlers Philippines, Inc. (CCBPI), a joint-venture with The Coca-Cola Company. The brand continued to be owned by San Miguel until 2007 when it sold the rights to the brand along with its ...
"People want to be able to drink a beer and have that beer occasion moment, but maybe they just don't want the alcohol," says Ashleigh Phelps, brand manager for Heineken 0.0.