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George Gerbner, the founder of the cultivation theory, expanded Lasswell's model in 1956 to focus "attention on perception and reaction by the perceiver and the consequences of the communication". [19] Laswell's 5W model of communication was expanded by Richard Braddock into a 7W model in his 1958 paper "An Extension of Lasswell's Formula".
In social science generally and linguistics specifically, the cooperative principle describes how people achieve effective conversational communication in common social situations—that is, how listeners and speakers act cooperatively and mutually accept one another to be understood in a particular way.
The problem of communication was already discussed in Ancient Greece but the field of communication studies only developed into a separate research discipline in the middle of the 20th century. All early models were linear transmission models, like Lasswell's model , the Shannon–Weaver model , Gerbner's model, and Berlo's model .
Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.
The critical communicative perspective arises from different theoretical contributions. Jürgen Habermas (1984,1981), in his theory of communicative action, argues that the relationship between subjects should be based on validity claims rather than on power ones, seeing the relevance of the subject's interpretations following Alfred Schütz phenomenology (Schütz & Luckmann, 1974) However ...
Taking the communication perspective confers something like "communication literacy"—the ability to inscribe and read the complex process of communication in real-time. Among other things, CMM's concepts and models guide practitioners in helping clients become aware of the patterns of communication which make up aspects of the social world.
Communicative ecology is a conceptual model used in the field of media and communications research.. The model is used to analyse and represent the relationships between social interactions, discourse, and communication media and technology of individuals, collectives and networks in physical and digital environments.
March and Olsen distinguish the logic of appropriateness from what they term the "logic of consequences," more commonly known as rational choice theory.The logic of consequences is based on the assumption that actors have fixed preferences, will make cost-benefit calculations, and choose among different options by evaluating the likely consequences for their objectives.