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Reebok Freestyle is an athletic shoe introduced in 1982 by Reebok.The Freestyle was the first sneaker designed (by Angel Martinez [1]) and marketed for women. [2] [3] [4] It helped Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. [5]
In 1982, the Freestyle, the first athletic shoe designed for women, was introduced. [3] [4] The shoe popularized the aerobic exercise movement, encouraged women to participate in sports and began the acceptance of athletic footwear as street and casual wear. [3] In 1983, Reebok launched the Classic Leather, a running shoe.
Reebok International Limited (/ ˈ r iː b ɒ k / REE-bok) is an American footwear and clothing brand that is a part of Authentic Brands Group.It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.
[2] [6] Reebok capitalized on the increasing popularity of aerobics in California and introduced the world's first aerobic shoe designed specifically for women in 1982 called Freestyle. Riding the success of the Freestyle shoe as the aerobics craze swept across America, Fireman grew the company and Reebok issued an IPO in 1985. [2]
Austin promoted the Reebok Freestyle sneaker, which was the first athletic shoe designed for women, making it an instant hit in the gym in the 1980s. [8] "I absolutely loved this time in my career, I was the first spokesperson for the very first aerobic shoe," Austin said in a November 22, 2019 Facebook post. [9] [10]
Although de-emphasized, LA Gear continued to market shoes towards women, such as the Dancer line, a high-top shoe similar to the Reebok Freestyle in design, and Street Shots, featuring both high and low top sneakers sold primarily in white with silver trim. Other popular lines included Brats, Boots, and Street Dancers for men.
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