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Many advertising campaigns and public information slogans use the technique to create a catchy, memorable way of displaying information. In marketing theory, American advertising and sales pioneer E. St. Elmo Lewis laid out his three chief copywriting principles, which he felt were crucial for effective advertising:
A rifle on display. Chekhov's gun (or Chekhov's rifle; Russian: Чеховское ружьё) is a narrative principle that states that every element in a story must be necessary and irrelevant elements should be removed.
Rule of three (hematology), a rule of thumb to check if blood count results are correct; Rule of three (mathematics), a method in arithmetic; Rule of three (medicinal chemistry), a rule of thumb for lead-like compounds; Rule of three (statistics), for calculating a confidence limit when no events have been observed; Rule of threes (survival ...
Also apophthegm. A terse, pithy saying, akin to a proverb, maxim, or aphorism. aposiopesis A rhetorical device in which speech is broken off abruptly and the sentence is left unfinished. apostrophe A figure of speech in which a speaker breaks off from addressing the audience (e.g., in a play) and directs speech to a third party such as an opposing litigant or some other individual, sometimes ...
The contrasting three, where only the third has positive value, for example, The Three Little Pigs, two of whose houses are blown down by the Big Bad Wolf. The final or dialectical form of three, where, as with Goldilocks and her bowls of porridge, the first is wrong in one way, the second in an opposite way, and the third is "just right".
Leonardo Bruni's translation of Aristotle's Poetics. Poetics is the study or theory of poetry, specifically the study or theory of device, structure, form, type, and effect with regards to poetry, [1] though usage of the term can also refer to literature broadly.
Name Definition Example Setting as a form of symbolism or allegory: The setting is both the time and geographic location within a narrative or within a work of fiction; sometimes, storytellers use the setting as a way to represent deeper ideas, reflect characters' emotions, or encourage the audience to make certain connections that add complexity to how the story may be interpreted.
AP Chemistry is a course geared toward students with interests in chemical biologies, as well as any of the biological sciences. The course aims to prepare students to take the AP Chemistry exam toward the end of the academic year. AP Chemistry covers most introductory general chemistry topics (excluding organic chemistry), including: Reactions