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She has been called the most influential make-up artist in the world by Vogue magazine and other commentators. [3] [4] [5] In 2019 she was included in Time's 100 most influential people list. [6] She is the first make-up artist to be made a Dame Commander of the British Empire. [7]
Her product lines are generally made for middle aged women. She first sold her company to Glanasol, [13] and the company later sold to AS Beauty in 2019, though has remained working with the company. [14] In 2023 the company was noted as the fastest growing digital beauty and cosmetics brand in the US by Business Insider. [15]
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Loose face powder in three different shades. Face powder is a cosmetic product applied to the face to serve different functions, typically to beautify the face. Originating from ancient Egypt, [citation needed] face powder has had different social uses across cultures and in modern times, it is typically used to set makeup, brighten the skin and contour the face.
Although modern makeup has been traditionally used mainly by women, men also use makeup to enhance their own facial features or cover blemishes and dark circles. The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16]
In the 19th century women over 35 were respected and praised as virtuous grandmothers, but were seemed as unattractive. [20] By the start of the 20th century, older women were considered more beautiful, and the cosmetics industry had introduced anti-aging products such as creams, and practices of dyeing hair. [20]
Many men and women died from wearing lead-based make-up. In the 18th century, Louis XV made it fashionable for men to wear lead-based makeup. [1] Theatrical actors wore heavy white base. [6] In the late 18th and early 19th centuries, Victorian women wore little or no makeup.
During the early 1900s, makeup was not excessively popular. In fact, women hardly wore makeup at all. Make-up at this time was still mostly the territory of prostitutes, those in cabarets and on the black & white screen. [34] Face enameling (applying actual paint to the face) became popular among the rich at this time in an attempt to look paler.